Campaign - FACES OF 7 BRIDGES
Objective:
To elevate the brand recognition of 7 Bridges Brewing Co. as a leader of sustainability, seamlessly blending local culture with global responsibility.
Concept:
Building on the brewery's existing packaging theme featuring portraits of local individuals, I created a nomination process to select the next individuals featured on the beer can. The sustainability industry was invited to nominate inspirational people and an influential panel selected the four winners.
The heart of our campaign was the collective celebration of Vietnam's sustainability heroes. Through the power of community engagement, we encouraged everyone to 'Raise a Toast to Vietnam's Sustainability Heroes,' fostering a sense of pride and unity.
Delivery:
A blend of packaging design and a visually compelling video that artfully narrated the inspiring stories behind the chosen 'Faces of 7 Bridges.' When you reach for a can of this beer, you're not just enjoying a delicious brew but also discovering the stories of those who are shaping a brighter and more sustainable future.
