Project Outline: Branding Concept for Nude beauty products.
Client Brief
Nude is a natural soap brand committed to creating high-quality, vegan-friendly, and palm oil-free products. The brand focuses on sustainable, eco-conscious skincare solutions that appeal to a modern, environmentally aware audience. With a mission to provide effective and ethical skincare.
The client seeks to target the youth market with the launch a new product: an acne-fighting black charcoal soap bar. The campaign is centered around creating a bold and edgy brand identity that resonates with younger audiences. It is designed to be eye-catching and slightly provocative, capturing attention and fostering a sense of empowerment among users in their battle against acne.
Creative Concept: F##K ACNE
The new product is an acne-fighting black charcoal soap bar. Charcoal is known for its powerful detoxifying properties, drawing out impurities, and leaving skin clear and refreshed. It is unapologetically different to 'pretty' soap. This soap bar is more than just a skincare product; it’s a tool in the fight against acne.
The concept “F##K ACNE” is designed to be equally bold and unapologetic, appealing to a youthful audience who appreciate honesty and straightforwardness, and a little bit of rebellion. The messaging is meant to empower individuals in their battle against acne, turning what can often be a frustrating experience into one of rebellion and self-assurance.
Visual and Verbal Identity
Logo and Typography: The logo features handwritten typography that reflects the brand's emphasis on simplicity and natural ingredients. The typeface is modern and personal, with an edgy twist to align with the bold messaging.
Color Palette: Pops of vibrant colours will be used to create a striking contrast, reflecting the purity of the product and the boldness of the brand. The brand's house pink colour takes a supporting role allowing brand consistency.
Conclusion
The branding concept for Nude’s acne-fighting black charcoal soap bar is designed to resonate with the youth market through its bold, empowering message and commitment to natural, ethical skincare. By embracing an edgy, slightly shocking approach, Nude aims to build a strong connection with its audience, encouraging them to feel confident in their skin and take a stand against acne. Because, well, F##K ACNE right?
