Namduro x 7 Bridges Brewing Co.
Encouraging adventure, building community, and celebrating the incredible landscape of Vietnam, the Namduro (Vietnam Enduro) event was a perfect choice for 7 Bridges' strategic partnership. The company became the headline sponsor in 2019, joining the motorcycle trip across northern Vietnam to create a pop-up kitchen and bar at the end of each riding day.
Marketing Strategy
The core of the marketing strategy was to integrate 7 Bridges into the Namduro experience, creating a seamless association between the brand and the spirit of adventure. This involved:
Brand Integration: Positioning 7 Bridges as the go-to refreshment at the end of each day's ride, reinforcing the brand's adventurous and community-focused ethos.
Content Creation: Leveraging the scenic backdrop and dynamic event activities to produce compelling content for social media, blogs, and other digital platforms, highlighting both the event and 7 Bridges' involvement.
Engagement: Facilitating direct engagement with participants and attendees, fostering a community around the brand, and encouraging word-of-mouth promotion.
Along with revenue from event sales, 7 Bridges benefited from increased brand recognition in Hanoi and boosted F&B sales. The long-term benefits of this partnership include enhanced brand positioning and a wealth of content creation opportunities that continue to promote the brand's adventurous image and commitment to community engagement.
